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2020 Email Campaign Planner
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Download your free 2020 marketing calendar PDF here for all the important dates.
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WEEKKEY DATES & EVENTSTARGET GROUPCAMPAIGN?CAMPAIGN PROPOSALTEMPLATE IDEASRESOURCES, TIPS & EXTRASNOTES & TODOs
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Week commencing...What is happening in this week?Relevant for...Will we run a campaign?Email promotion? Greeting? Sale?Link to Pinterest boards/inspiring designs...Helpful links to help with your planning...Tasks to complete/finalise?
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JANUARY
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6.01
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13.01
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20.01Chinese New Year (25.01)Sales ChinaNo---
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27.01
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FEBRUARY
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3.02
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10.02Valentine's Day (14.02)Sales WWYes20% off promotionhttps://www.pinterest.com/maildesigner365/valentines-day/https://www.maildesigner365.com/valentines-day-email-campaign-ideas/Meet with design team re: email template concepts
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17.02President's Day (17.02)Sales USYesFurther 10% off sale itemsCreate moodboard for design concepts
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24.02Leap Year Day (29.02)Sales WWYes1 day only 29% off everythingConfirm with management and brief social media team
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MARCH
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2.03International Women's Day (08.03)Sales WWYesNewsletter: Inspirational womenResearch women to feature in post
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9.03
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16.03St. Patrick's Day (17.03), Mother's Day UK (22.03)Sales WW, Sales UKYes (St. Patrick's Day)St. Patrick's Day party must-haveshttps://www.pinterest.com/maildesigner365/spring/st-patricks-day/Meet with design team re: email template concepts
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23.03Start of Summer Time 2020-No----
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30.03April Fool's Day (01.04)No---
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APRIL
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6.04Easter (12.04)Sales WWYesSpring Salehttps://www.pinterest.com/maildesigner365/spring/easter/https://www.maildesigner365.com/top-tips-egg-cellent-email-campaigns-easter/Get final prices of sale items from sales team
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13.04
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20.04
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27.04
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MAY
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4.05Mother's Day (10.05)Sales WWYesGift guidehttps://www.pinterest.com/maildesigner365/spring/mothers-day/https://www.maildesigner365.com/our-top-tips-for-magnificent-mothers-day-email-campaigns/Put together list of products to feature in gift guide
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11.05
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18.05
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25.05Memorial Day (25.05)Sales USYesFree shipping weekendhttps://www.pinterest.com/maildesigner365/spring/memorial-day/Check stock
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JUNE
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1.06
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8.06Sales EUNo----
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15.06Father's Day (21.06)Sales UK/USGift guidePut together list of products to feature in gift guide
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22.06
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29.06Independence Day (04.07)Sales USYesSummer Sale kick-offhttps://www.pinterest.com/maildesigner365/summer/independence-day/https://www.maildesigner365.com/4th-july-email-campaign-ideas/Get final prices of sale items from sales team, finalise sale graphics
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JULY
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6.07
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13.07
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20.07Sales WWNo----
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27.07
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AUGUST
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3.08Back to School sales period beginsSales WWYesBack to School eventhttps://www.pinterest.com/pin/478507529154785265/https://www.maildesigner365.com/back-to-school/Put together back to school relevant items for sales newsletter
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10.08
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17.08
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24.08
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31.08
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SEPTEMBER
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7.09Labor Day (07.09)Sales USYesEnd of summer salehttps://www.pinterest.com/maildesigner365/summer/labor-day/https://www.maildesigner365.com/labor-day/Check stock, get final prices of sale items from sales team
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14.09
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21.09
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28.09
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OCTOBER
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5.1
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12.1
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19.1End of Summer Time 2020-No----
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26.1Halloween (31.10)Sales WWYes31% off promotionhttps://www.pinterest.com/maildesigner365/halloween/https://www.maildesigner365.com/halloween-email-designs/Halloween graphics, create moodboard, consult with designers
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NOVEMBER
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2.11
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9.11Single's Day (11.11)Sales WWNo----
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16.11
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23.11Thanksgiving (26.11) BF (27.11)Sales US, Sales WWYes (Black Friday)Black Friday Mega Salehttps://www.pinterest.com/maildesigner365/black-fridaycyber-monday/https://www.maildesigner365.com/black-friday-email-campaignsCreate logo for sale, check prices with sales, brief social media team
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30.11Cyber Monday (30.11)Sales WWYesCombine with Black FridayBig push on social media
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DECEMBER
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7.12Holiday sales period begins
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14.12
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21.12Christmas Day (25.12)Sales WWYes30% off and free shipping + gift guidehttps://www.pinterest.com/maildesigner365/holiday-emails/https://www.maildesigner365.com/10-ideas-for-holiday-emails-you-could-be-sending-this-december/Put together list of products to feature in gift guide, final price checks
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28.12New Year's Eve (31.12)Sales WWYesYear in Review emailhttps://www.pinterest.com/maildesigner365/new-year/https://www.maildesigner365.com/new-year-email-campaign-ideas/Compile year in review best moments
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Key:
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1 day event
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Sales period
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