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equinux Press Release

Mail Designer Pro: Create responsive newsletters with style on your Mac

equinux announces its latest software Mail Designer Pro and enhances its productivity software lineup
Munich, Germany - 20th June 2013: Today almost every second email is opened on a mobile device. equinux presents Mail Designer Pro, productivity software for Mac users that allows you to create responsive mail designs with style. Mail Designer Pro fits seamlessly into newsletter design workflows: First you create a newsletter for desktop clients. Mail Designer Pro automatically creates a mobile-ready version that can be edited and optimized – zero HTML coding skills required. Moreover Mail Designer Pro also integrates collaborative features for teams working on newsletter designs.

"While developing Mail Designer Pro, we analyzed the typical newsletter creation workflow and updated that process for responsive email design and collaborative creation in teams.", says equinux CEO Till Schadde. "Mail Designer Pro includes many attractive Design Ideas to introduce the creative possibilities that responsive designs open up. Just download the demo for responsive inspiration."

Improve customer communication with responsive mail designs

Current studies show that 42% of all emails are now read on mobile devices – and that percentage is increasing. Until today, companies had to dedicate additional resources and part of their budget to manually adjust and adapt HTML campaigns for mobile devices. Mail Designer Pro is a responsive solution without that additional overhead.

The importance of responsive designs is underlined by studies, that demonstrate users are far more likely to make a purchase from an email read on their mobile device. A mobile-optimized, responsive newsletter will increase click-through and conversion rates.

Create newsletters as a team

Mail Designer Pro was developed for freelancers, agencies and companies. Team members working on a design can lend a document to each other, allowing teams to collaborate on it together. Teamwork is also improved thanks to a commenting feature and an automatic change-log.

Sending newsletters

Mail Designer Pro supports sending test mails via your own email account. For larger campaigns, Mail Designer offers several delivery options: Designs can be uploaded directly to Campaign Monitor and MailChimp, and users of other online mail services can use the HTML export option to prepare their design for delivery.

System Requirements

Mail Designer Pro requires Mac OS X 10.6 or later and will fully support the upcoming release, OS X Mavericks with a free update.

Pricing and Availability
Mail Designer Pro is available immediately for just USD99.99 via www.equinux.com/maildesigner. For teams in agencies and creative departments, equinux has attractive multi-license offers. The classic version of Mail Designer, which can open and edit Apple Mail Stationery templates, is now available for just USD34.99. equinux is also introducing two bundle offers: Mail Designer Suite, which includes both Mail Designer and Mail Designer Pro (USD119.99), and Mail Designer Suite Ultimate (USD 199.99), which adds the stationery template collections 'Stationery Business Edition' and 'Team & Business Communication'. With the free demo version, all editing and design features can be tested (excluding save, export and mailing options).

About equinux

equinux AG is one of the most successful European solution providers in the realm of Apple and mobile devices. equinux focuses on the clearly defined target groups; Consumer, Prosumer, Business-Users, and Enterprises. In order to build on this success, the groups are split into five business units; App controlled gadgets, Lifestyle, Productivity, Security, and Mobile Computing in Enterprises. equinux is headquartered in Munich, Germany and runs offices in Burlingame, CA and Berlin, Germany.