Mail Designer 365 gives you many options to be creative when it comes to building your email designs. This includes the option to use text styles in image areas to create logos, call-to-actions buttons, and more.
While we strongly encourage you to be as creative as possible when it comes to exploring fonts and text styles for your email designs, we also recommend using a good balance of "real text" and image elements in every design.
When an email design has a large amount of images or image elements (such as shapes, text styles, graphics etc) the risks increase when you go to send it. Firstly, emails which are largely image-based are larger and generally take longer to load. If your recipient is viewing your email on a poor internet connection, it's highly likely they will not see any of the image elements. This is obviously not ideal if the majority of your design is images, as the reader will be greeted by a blank screen.
Secondly, the likelihood of your email getting caught in a spam filter increases with the amount of image elements you include. This is a safety precaution put in place by many email providers, as spam emails typically contain a high quantity of images.
To summarize, we would always recommend you to use real text where possible in order to reduce the amount of images in your email design. However, if you want to use text styles in an image area, do so with caution and only where necessary. If you can create the same effect using real text, this would always be the better option to reduce risks after sending.
